YOU’RE IN. LET’S MAKE YOUR WEBSITE BETTER.
Thanks for signing up for your free Website & Brand Edit.
I’ll take a fresh look at your website and brand through a strategic lens, what’s working, what’s getting in the way, and where there’s an opportunity to make a bigger impact.
Here’s what happens next:
01 You’re on the list
I’ve got your info and will be in touch with the next step.
02 I’ll take a look
I’ll review your website before we meet so we can spend our time talking about your business, NOT generic website advice.
03 We’ll make a plan
We’ll use our 30-minute conversation to answer your questions and figure out what makes sense from here.
Ready to see what’s possible?
Take a look at some of my recent work and see how strategy, messaging, and thoughtful design come together to create websites that feel like the business behind them.
Amici Creative partnered with Julia Mullaney of Five Ingredient Feast to create a strategic website that goes beyond a recipe blog. The new site features an organized recipe library, stronger brand storytelling, collaboration opportunities for brands, and a lead magnet designed to grow her audience.
In this case study, we break down the launch of So Much Better, a professional home organizing business. Founder Nadine had a big vision but needed help executing it. Beyond just designing a custom Squarespace website, we worked together on business strategy, competitor research, package creation, target messaging, and a full mini-brand suite to set her up for long-term success.
In this case study, we look at the evolution of a coach and writer's DIY Squarespace website. As her business grew, her digital presence no longer reflected her level of expertise. By focusing on brand identity, strategic coaching pathways, an elevated speaking page, and visible credibility, we realigned her website with her growth—all without leaving the Squarespace platform.
Longtime friend and award-winning realtor Seton Beckwith wanted a digital presence that reflected her team’s high-touch approach to real estate in Essex County and northern New Jersey. I redesigned The Beckwith Team’s website, updated their brand identity, and added tools like mortgage calculators and downloadable guides to better serve clients and generate leads.
The Women’s Club of Glen Ridge needed more than a website update, they needed a digital presence that matched their heart for community and service. Through a 2-day VIP Brand Refresh & Design Update, we revamped their Squarespace site to simplify member registration, promote events, and attract new members while highlighting their beautiful venue rental space.
When Laura transitioned from nonprofit leadership to independent consulting, she needed a website that reflected her experience, values, and approachable style. I designed a clean, strategic Squarespace site for VB Communications Group and supported everything from brand photography to email tools and scheduling integrations, setting the stage for her next chapter.
Originally brought on for social media and email marketing, I quickly saw the need to update The Dryer Guys’ website for a more consistent and impactful online presence. We transitioned the site from WordPress, clarified service offerings (residential and commercial), added a service area map, and enhanced SEO, all while staying true to their bold brand design. The result? A cleaner, clearer site that drives more traffic and leads while supporting long-term growth.
We designed a bold, high-impact website for 10 Second TV Media, a leader in short-form television advertising. The new site reflects the energy of 10-second ads while showcasing the company’s expertise, streamlined services, and advertising opportunities—all in a clean, modern format that builds trust and drives action.
Check out this collaboration with San Junipero Productions, a women-owned full-service production company, to create a modern, user-friendly website that highlights their creative expertise. By upgrading to Squarespace 7.1, we enhanced their portfolio showcase, streamlined navigation, and refined their brand messaging to stand out in a competitive market.
Explore the launch of Dawn M. Rogers' new Squarespace website, designed to empower Christian women through hope and healing. Featuring a new logo, brand messaging, and resources for navigating life’s challenges, the site offers event booking, testimonials, and support.
Intentional Lacrosse Training, founded by Adam Torrisi, LCSW, is a rapidly growing program that combines lacrosse-specific movements, fitness, and mental toughness. We worked together to clarify his training philosophy, sharpen brand messaging, and streamline registration and payments.
Montclair Behavioral Health is a high-quality psychiatry and therapy practice in Montclair, NJ. This growing practice serves children, adolescents, adults, and couples, offering expert, compassionate care.
Amy Straub Design's newly redesigned website! ASD specializes in functional storage planning, design, and installation services, transforming spaces into organized, efficient, and visually appealing environments. Whether it's custom closet solutions, entryways, or live and workspaces, Amy Straub Design ensures every detail is meticulously crafted from initial design to final installation.
The Glen Ridge Educational Foundation (GREF), a non-profit organization dedicated to fostering and supporting the long-term educational excellence that defines the Glen Ridge School District. This project was not just about creating a visually appealing online presence but also enhancing the Foundation's ability to communicate its mission, history, and impact effectively.
Elise Daly Parker, LBC is an accomplished author, speaker, life coach, podcaster, and mom mentor dedicated to empowering women to navigate life's twists, turns, and transitions. Her mission is to help women overcome unexpected challenges and live a life they truly love.
The Clubhouse, New Jersey Pro Coaching & Training offers elite training from budding talents in elementary school to prospects being courted by D1 collegiate basketball programs and even those eyeing the NBA draft, as well as professional players. The aim of the project was to develop their brand, create online presence and streamline the registration process for their growing program offerings.
Thoughtfully designed websites and brand strategy that give your business the clarity, confidence, and presence it deserves.