So Much Better
When Amandine, founder of the home organizing business So Much Better, came to me, she was feeling the exact same overwhelm her clients feel when looking at a cluttered closet.
She had a Squarespace site, but she didn't know how to set it up in a way she actually liked, or that made sense for her business. She had a big vision, but she needed a partner to help her turn it into a digital reality.
We rolled up our sleeves and executed a complete top-to-bottom strategy and design-build.
1. Business Strategy & Offer Refinement
Before we designed anything, we had to get clear on the business itself. Together, we mapped out:
Who she wanted to serve (her ideal client).
How she wanted to serve them (her unique approach).
What her packages would look like so they were easy for clients to understand and buy.
2. Market Research & Competitor Analysis
To make sure Amandine stood out, we researched local competitors in her area. We looked at both their visual styles and their service offerings. This allowed us to position So Much Better as a premium, distinct choice in the local market.
3. Messaging That Connects
We crafted custom website copy and messaging designed to speak directly to the pain points of her ideal client, moving them from feeling stressed to feeling organized and peaceful.
4. A Custom Mini-Brand Suite
A great website needs a great visual foundation. I designed a mini-brand suite for her that included:
A custom logo.
A curated font system.
A custom brand pattern.
A warm, inviting color palette.
...and a matching print-ready business card!
5. High-End Custom Imagery
Amandine partnered with local photographer Lisa Kollberg for a professional brand photoshoot. Integrating these high-quality photos elevated the site's overall look and built instant trust.
6. Laying the Operational Foundation
A website should work for you. We set up her business email and laid the groundwork for future scheduling and automated invoicing directly through the site, so her business is ready to scale.
The Outcome
A website and brand that truly live up to the name So Much Better. Nadine now has a digital storefront that she is proud to share, targeted messaging that attracts the right clients, and the backend foundation to run her business smoothly.
Ready to turn your big idea into a fully-fledged brand?
If you have the vision but aren't sure how to package your services, write your copy, or design a site you actually love, let's do it together. Click here to book a discovery call, and let's make your brand feel so much better.