The Women’s Club of Glen Ridge

Written By Kimberly Amici

The Women's Club of Glen Ridge, a vibrant nonprofit committed to service, connection, and impact, recently partnered with me for a Brand Refresh and design Update—a VIP two-day Squarespace experience designed to revitalize their online presence without stretching their nonprofit budget. View the live site here.

This wasn't just a cosmetic upgrade. It was a chance to realign their website with the heart of their mission: creating a welcoming space, building meaningful relationships, and generating visibility for their incredible work in Glen Ridge and beyond.

The Goal: Function Meets Feeling

Initially, the team reached out for help with the functionality of their existing Squarespace website. They wanted to better use the platform's built-in tools, particularly the events calendar, email newsletters, and, most importantly, streamlined member registration with auto-renew.

But as we talked, it became clear that this project was about more than tech. It was about telling the club's story better.

They needed a site that:

  • Streamlined membership administration to reduce workload and save time

  • Invited new members into a place of belonging

  • Highlighted the club's ongoing initiatives and community impact

  • Increased visibility for their historic venue rental space, which helps fund their programming

  • Reflected their legacy, while showing that the club is still evolving and welcoming new generations of women

My Role: Design That Reflects and Elevates

This 2-day VIP service allowed us to move quickly and efficiently, perfect for a busy volunteer-led organization.

Here's what we accomplished:

  • Refined brand messaging to better communicate who the club is and why it matters today

  • Design update and layout improvements that consolidated key information and made everything easier to find

  • Expanded the brand palette using their existing signature green, adding depth and cohesion across the site

  • Improved SEO visibility for venue rentals with cleaner visuals, clear calls-to-action, and a more intuitive booking experience

  • Utilized Squarespace's built-in tools for member registration, helping the team run things more smoothly behind the scenes

The Result: A Modern Website with a Heart for Community

The updated Women's Club of Glen Ridge website now welcomes, informs, and inspires.

It speaks to new members with warmth and clarity, honors the club's long history, and supports their practical needs.

Ready to Refresh Your Website with Strategy and Heart?

My Brand Refresh and design Update service is designed to deliver high-impact results on a clear timeline and within budget, so you can focus on the work that matters most.

Kimberly Amici
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