Deborah France

When Deborah first launched her coaching and writing business, she did what most entrepreneurs do: she built her own Squarespace site. It served her well and gave her a place to show up and serve her community.

But as her business evolved, her clarity deepened. Suddenly, her website no longer reflected the caliber of her work.

She came to me ready for a brand refresh. View the LIVE site here>

Here is how we transformed her digital home:

1. Clarifying Her Brand Identity & Messaging

We developed a refined logo and color palette that represented her personality. Her original messaging was beautifully hopeful but scattered. We narrowed the focus and refined her message.

2. Creating a Clear Path for Coaching

We built a dedicated coaching page that answers the exact questions potential clients are asking:

• Who is this for?

• What does working together look like?

• How do I take the next step?

The takeaway: Clarity builds trust. When people know what to expect, they are much more likely to click "book."

3. Elevating Her Speaking Presence

We created a speaking page that positions her as a confident, experienced voice, highlighting her keynote topics, making it easy for organizations to book her.

4. Highlighting Credibility

We displayed Deborah's certifications and background, which naturally reinforce her authority.

The Outcome

A website that finally feels like her, clear, grounded, and aligned.

Ready to ditch your DIY Site?

If your business has evolved but your website doesn’t reflect it, let's fix that. Click here to book a discovery call, and let's chat about what your brand needs next.