VB Communications
One of the things I love most about my work is collaborating with thoughtful, purpose-driven professionals, especially when it means reuniting with a former creative partner, Laura Sonderburg Van Bloem.
After spending her career amplifying the voices of nonprofit organizations, Laura was ready to step into a new chapter: launching her own communications consultancy. With decades of experience and a passion for helping mission-driven organizations craft powerful narratives, it was time for her online presence to reflect the work she offers. View the live website here.
The Goal
Our objective was clear:
Showcase Laura's deep experience in nonprofit communications
Clearly define the consulting services she offers
Highlight testimonials from past colleagues and clients
Develop a brand that felt professional yet warm and approachable
Support her long-term vision with a platform that could grow alongside her business
My Role
Using Squarespace, I created a clean, modern website that balances clarity and personality. I strategically placed it to guide visitors through her services, and the design reflects Laura's insightful and mission-aligned voice.
We incorporated professional photography from a brand shoot with Erik Rank to ensure the visuals matched the tone and intention behind the words. These images gave the site warmth, professionalism, and a sense of trust.
Beyond the design itself, I also advised Laura on:
Email service providers for newsletters and lead magnets
Scheduling platforms for consultations
Strategic placement of calls-to-action to grow her audience and client base
The Result
The result is a site that tells Laura's story and invites others into it. It positions her as the expert on the inside of nonprofits and now helps leaders communicate more clearly, effectively, and powerfully.
Here’s what Laura had to say:
“Kimberly not only brought her deep Squarespace expertise and exceptional design eye to the project, but also proved to be an invaluable thought partner as I honed my brand voice and tone. From art directing my headshot session to helping select the perfect accent color, Kimberly was attuned to every detail, big and small.
I’m absolutely thrilled with the final result and couldn’t recommend her more highly!”
VB Communications Group now has a strong digital foundation to support its growth, visibility, and future opportunities. It was a joy to partner with someone whose work is rooted in meaning, mission, and making a difference.
If you're stepping into a new chapter of your career, launching a consulting business, or need a site that truly reflects the heart of your work, I'd love to help bring your vision to life.