Wild Rose School

One of the things I value most about my work is partnering with organizations that are dedicated to making a positive impact. I had the privilege of collaborating with Wild Rose School, a nonprofit in Cambodia that provides quality education to children from impoverished families. Their mission is to create a nurturing environment where students can thrive and reach their full potential—a vision I was honored to support through strategy and design.

The Goal

Our objective was clear:

• Attract volunteer teachers eager to teach English in Cambodia

• Share the beauty and culture of Cambodia through engaging content

• Build a system to connect with prospective volunteers in a meaningful way

• Support Wild Rose School’s long-term vision by expanding its digital presence

My Role

To achieve this, I created two free digital guides: “Top 10 Must-Visit Destinations in Cambodia” and “Exploring Cambodian Cuisine: A Foodie’s Guide”—that introduced potential volunteers to the country’s rich culture.

I designed a dedicated landing page where these guides could be downloaded and paired the campaign with Meta ads to reach a wider audience.

Once someone downloaded a guide, they entered a nurture sequence that included both email and SMS follow-ups, designed to keep the conversation going and invite them into Wild Rose School’s mission.

The Result

The result is a digital campaign that not only showcases Cambodia’s culture but also builds bridges between passionate volunteers and the students who benefit from their teaching. It provided Wild Rose School with a scalable way to reach new audiences and create a lasting impact.

If your organization is ready to expand its reach with a thoughtful digital strategy, I’d love to explore how we can bring your mission to life online.