The Beckwith Team

The Beckwith Team built a strong reputation for personalized, high-level service in Essex County real estate. As their business continues to grow into the luxury market, they partnered with me to refine their brand identity, creating a look and message that reflect their professionalism, expertise, and elevated client experience.

Our collaboration began with a website redesign but quickly evolved into building a cohesive, elevated brand identity that mirrors The Beckwith Team’s expertise, professionalism, and white-glove approach to client service.

Our Focus: A Strategic Brand Refresh

 Logo Refresh & Visual Identity

We refined The Beckwith Team’s logo and color palette, keeping the recognizable Keller Williams red and black while introducing a soft taupe-gold hue that adds warmth and sophistication. The result is a balanced, elevated identity that feels both timeless and inviting, appealing to established homeowners and new buyers entering the luxury market.

The Savvy Seller’s Guide & The Smart Buyer’s Guide

We created two downloadable guides that educate, inspire, and provide valuable insights, positioning The Beckwith Team as trusted advisors. These pieces not only build credibility but also serve as lead magnets to nurture potential clients.

Branded Workshop Slides

We developed cohesive presentation materials for their Buyer’s Workshop, ensuring every touchpoint from live events to email follow-ups reinforces the team’s brand consistency and professionalism.

Email Campaigns with Intention

We’re currently building out a new email strategy to maintain client relationships, share insights, and drive engagement while aligning tone, visuals, and messaging with their refined brand.

The Result

The Beckwith Team now has a unified, elevated visual and verbal brand that communicates exactly who they are: trusted, approachable, and operating at the highest level of professionalism.